{
 "version": 1,
 "post_slug": "gaming-youtube-sponsorship-rates",
 "date": "2026-10-10",
 "theme": "niche",
 "subject": {
  "key": "niche:gaming-streamers-lets-play",
  "theme": "niche",
  "label": "Gaming, Streamers & Let's Play",
  "niche": "Gaming, Streamers & Let's Play",
  "niche_slug": "gaming-streamers-lets-play",
  "country": null,
  "country_name": null,
  "market": "US",
  "language": "en",
  "region_tier": "TIER_1_PREMIUM",
  "region_multiplier": 1
 },
 "method": {
  "searched_at": "2026-10-10T13:10:55.179992+00:00",
  "how": "The agency search, once per size band: YouTube channel and video searches for the seed phrases, biased to the market and language; channels filtered on size and activity; a model judge keeps those that fit the subject and flags paid deals. Rates are arithmetic on each creator's median views.",
  "seed_queries": [
   "let's play",
   "gaming streamer highlights",
   "minecraft",
   "fortnite",
   "game reviews",
   "esports"
  ],
  "judge_query": "English-language Gaming, Streamers & Let's Play YouTube channels run by independent creators (not brand, publisher or network channels)",
  "market": "US",
  "language": "en",
  "region_tier": "TIER_1_PREMIUM",
  "region_multiplier": 1,
  "bands": [
   {
    "key": "10k",
    "label": "10k to 100k subscribers",
    "floor": 10000,
    "ceiling": 100000
   },
   {
    "key": "100k",
    "label": "100k to 1M subscribers",
    "floor": 100000,
    "ceiling": 1000000
   },
   {
    "key": "1m",
    "label": "1M+ subscribers",
    "floor": 1000000,
    "ceiling": null
   }
  ],
  "results_per_band_target": 16,
  "channel_room_per_band": {
   "10k": 640,
   "100k": 512,
   "1m": 384
  },
  "min_median_views": 1000,
  "active_within_days": 90,
  "floor": 10,
  "searches": [
   {
    "band": "10k",
    "filters": {
     "query": "English-language Gaming, Streamers & Let's Play YouTube channels run by independent creators (not brand, publisher or network channels)",
     "markets": [
      "US"
     ],
     "languages": [
      "en"
     ],
     "subscriber_min": 10000,
     "subscriber_max": 100000,
     "min_engagement_rate": null,
     "min_median_views": 1000,
     "max_median_views": null,
     "active_within_days": 90,
     "sort": "relevance",
     "seed_channel_id": null,
     "seed_site": null
    },
    "video_order": "date",
    "queries_used": 6,
    "pages_used": 15,
    "channels_discovered": 670,
    "channels_analyzed": 640,
    "deterministic_survivors": 51,
    "llm_batches_used": 3,
    "qualified": 18,
    "stop_reason": "max_channels_analyzed",
    "elapsed_seconds": 101.75,
    "reject_reasons": {
     "subs_above_max": 232,
     "subs_below_min": 294,
     "market": 243,
     "inactive": 5,
     "language": 13,
     "median_views_below": 7,
     "uploads_fetch_failed": 2,
     "too_few_longform": 1,
     "niche_fit": 33
    }
   },
   {
    "band": "100k",
    "filters": {
     "query": "English-language Gaming, Streamers & Let's Play YouTube channels run by independent creators (not brand, publisher or network channels)",
     "markets": [
      "US"
     ],
     "languages": [
      "en"
     ],
     "subscriber_min": 100000,
     "subscriber_max": 1000000,
     "min_engagement_rate": null,
     "min_median_views": 1000,
     "max_median_views": null,
     "active_within_days": 90,
     "sort": "relevance",
     "seed_channel_id": null,
     "seed_site": null
    },
    "video_order": "view_count",
    "queries_used": 6,
    "pages_used": 16,
    "channels_discovered": 550,
    "channels_analyzed": 512,
    "deterministic_survivors": 40,
    "llm_batches_used": 2,
    "qualified": 31,
    "stop_reason": "max_channels_analyzed",
    "elapsed_seconds": 80.33,
    "reject_reasons": {
     "subs_below_min": 225,
     "market": 156,
     "language": 11,
     "subs_above_max": 183,
     "inactive": 11,
     "too_few_longform": 6,
     "uploads_fetch_failed": 1,
     "niche_fit": 9
    }
   },
   {
    "band": "1m",
    "filters": {
     "query": "English-language Gaming, Streamers & Let's Play YouTube channels run by independent creators (not brand, publisher or network channels)",
     "markets": [
      "US"
     ],
     "languages": [
      "en"
     ],
     "subscriber_min": 1000000,
     "subscriber_max": null,
     "min_engagement_rate": null,
     "min_median_views": 1000,
     "max_median_views": null,
     "active_within_days": 90,
     "sort": "relevance",
     "seed_channel_id": null,
     "seed_site": null
    },
    "video_order": "view_count",
    "queries_used": 6,
    "pages_used": 12,
    "channels_discovered": 389,
    "channels_analyzed": 384,
    "deterministic_survivors": 90,
    "llm_batches_used": 4,
    "qualified": 46,
    "stop_reason": "max_channels_analyzed",
    "elapsed_seconds": 57.19,
    "reject_reasons": {
     "subs_below_min": 224,
     "market": 108,
     "language": 9,
     "inactive": 14,
     "too_few_longform": 4,
     "uploads_fetch_failed": 1,
     "niche_fit": 44
    }
   }
  ],
  "caveats": [
   "The sample is what YouTube search surfaced for the seed phrases, not a census of the niche; say so.",
   "Rates are estimates from public view counts, not observed deals.",
   "A missing country on YouTube's side passes the market filter, so the market is where the search was aimed, not a guarantee per creator."
  ]
 },
 "previous": null,
 "links": {
  "site_url": "https://mycocreator.ai/",
  "hub_url": "https://mycocreator.ai/tools/creators/gaming-streamers-lets-play/",
  "calculator_url": "https://mycocreator.ai/tools/sponsorship-rates/",
  "rates_table_url": "https://mycocreator.ai/discover/rates/gaming-streamers-lets-play/",
  "tools_url": "https://mycocreator.ai/tools/"
 },
 "definitions": {
  "subscribers": "YouTube's public subscriber count at search time.",
  "median_views": "Median views over the channel's recent long-form uploads (up to 50, Shorts excluded).",
  "engagement_rate": "Median likes divided by median views over the same uploads, as a fraction (0.03 is 3%).",
  "band": "Size band by subscribers; the bounds are in method.bands.",
  "niche_label": "The search judge's short description of what the channel actually makes.",
  "niche_fit_score": "0 to 1: the judge's confidence the channel fits the subject.",
  "has_prior_sponsorships": "The judge found paid brand deals in recent uploads (not affiliate links, not the creator's own products).",
  "has_affiliates": "Affiliate links, promo codes or the creator's own products in recent uploads; a weaker monetization signal.",
  "sponsorship_score": "0 to 1: how sponsor-ready the channel looks; ranking only.",
  "rate_niche": "The calculator category the rates were computed with.",
  "rates": "Estimated USD rate bands for three formats: mention (a pre-roll under 30 seconds), integration_60s (a 60-second integration) and dedicated_video; each as low_ball, fair_market and aggressive_ask. Computed as median_views, per thousand, times the category's CPM range, times the market's multiplier. Estimates, not quotes.",
  "has_share_page": "mycocreator.ai already has a public calculator page for this creator, so calculator_url renders without a redirect.",
  "medians": "Each figure is the median across the creators in the group. Rate medians appear only when at least `floor` creators carry rates.",
  "published": "Whether the group clears the floor. An unpublished group still shows its count, so a post can say the sample was too small."
 },
 "exposure": {
  "public": [
   "Group medians (bands, pool, rate niches): subscribers, median_views, engagement_rate, share_with_prior_sponsorships, with the count.",
   "Group rate medians for mention and integration_60s, all three levels.",
   "Per creator: subscribers, median_views, engagement_rate, has_prior_sponsorships, and rates.mention.fair_market only.",
   "Brand names, creator counts, video counts and proof video links."
  ],
  "behind_the_door": [
   "Any dedicated_video figure, at every level of aggregation.",
   "Per creator: integration_60s and dedicated_video, and the mention band's low_ball and aggressive_ask."
  ],
  "door_url": "https://mycocreator.ai/discover/rates/gaming-streamers-lets-play/",
  "rule": "Never print a behind_the_door figure, not rounded, not as a range; link door_url instead. Every published figure says how many creators it stands on."
 },
 "bands": [
  {
   "key": "10k",
   "label": "10k to 100k subscribers",
   "floor": 10000,
   "ceiling": 100000,
   "count": 16,
   "published": true,
   "medians": {
    "count": 16,
    "subscribers": 20750,
    "median_views": 13857,
    "engagement_rate": 0.014,
    "share_with_prior_sponsorships": 0.25,
    "share_with_affiliates": 0.5,
    "rated_count": 16,
    "rates": {
     "mention": {
      "low_ball": 20,
      "fair_market": 74,
      "aggressive_ask": 144
     },
     "integration_60s": {
      "low_ball": 41,
      "fair_market": 124,
      "aggressive_ask": 207
     }
    }
   }
  },
  {
   "key": "100k",
   "label": "100k to 1M subscribers",
   "floor": 100000,
   "ceiling": 1000000,
   "count": 16,
   "published": true,
   "medians": {
    "count": 16,
    "subscribers": 543500,
    "median_views": 122144,
    "engagement_rate": 0.018,
    "share_with_prior_sponsorships": 0.5,
    "share_with_affiliates": 0.625,
    "rated_count": 16,
    "rates": {
     "mention": {
      "low_ball": 183,
      "fair_market": 659,
      "aggressive_ask": 1282
     },
     "integration_60s": {
      "low_ball": 366,
      "fair_market": 1098,
      "aggressive_ask": 1832
     }
    }
   }
  },
  {
   "key": "1m",
   "label": "1M+ subscribers",
   "floor": 1000000,
   "ceiling": null,
   "count": 16,
   "published": true,
   "medians": {
    "count": 16,
    "subscribers": 8875000,
    "median_views": 1868929,
    "engagement_rate": 0.0137,
    "share_with_prior_sponsorships": 1,
    "share_with_affiliates": 1,
    "rated_count": 16,
    "rates": {
     "mention": {
      "low_ball": 2803,
      "fair_market": 10091,
      "aggressive_ask": 19623
     },
     "integration_60s": {
      "low_ball": 5606,
      "fair_market": 16820,
      "aggressive_ask": 28033
     }
    }
   }
  }
 ],
 "pool": {
  "count": 48,
  "medians": {
   "count": 48,
   "subscribers": 543500,
   "median_views": 160380,
   "engagement_rate": 0.0141,
   "share_with_prior_sponsorships": 0.583,
   "share_with_affiliates": 0.708,
   "rated_count": 48,
   "rates": {
    "mention": {
     "low_ball": 240,
     "fair_market": 865,
     "aggressive_ask": 1683
    },
    "integration_60s": {
     "low_ball": 480,
     "fair_market": 1442,
     "aggressive_ask": 2405
    }
   }
  }
 },
 "by_rate_niche": null,
 "creators": [
  {
   "channel_id": "UCVrNFmHVlWVugDHZEfJ5mhg",
   "handle": "prestonplayztoo",
   "title": "PrestonPlayz 2",
   "youtube_url": "https://www.youtube.com/@prestonplayztoo",
   "thumbnail_url": "https://yt3.ggpht.com/_ZDxZTq4UsmZJy8SgaiDgLiCkfp9yrZ_FZTzTs5NSUEZHKRgIjF_x-ygf_fbz5JeSGJynIVLIA=s88-c-k-c0x00ffffff-no-rj",
   "country": "US",
   "subscribers": 65400,
   "median_views": 268996,
   "engagement_rate": 0.011665438378094766,
   "band": "10k",
   "niche_label": "Minecraft Gaming",
   "has_prior_sponsorships": true,
   "has_affiliates": true,
   "rate_niche": "Gaming, Streamers & Let's Play",
   "mention_fair": 1452,
   "recent_videos": [
    {
     "video_id": "7f3n9848DKw",
     "title": "Minecraft, But Villagers Are SCARY!",
     "views": 114820,
     "likes": 1859,
     "comments": 100,
     "thumbnail": "https://i.ytimg.com/vi/7f3n9848DKw/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=7f3n9848DKw"
    },
    {
     "video_id": "e411jq9Nt_k",
     "title": "Minecraft Would You Rather, But It Actually Happens...",
     "views": 141822,
     "likes": 2999,
     "comments": 133,
     "thumbnail": "https://i.ytimg.com/vi/e411jq9Nt_k/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=e411jq9Nt_k"
    },
    {
     "video_id": "U7vdpOwrf7U",
     "title": "Minecraft, But Physics are SATISFYING!",
     "views": 216357,
     "likes": 3306,
     "comments": 115,
     "thumbnail": "https://i.ytimg.com/vi/U7vdpOwrf7U/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=U7vdpOwrf7U"
    }
   ],
   "calculator_url": "https://mycocreator.ai/tools/sponsorship-rates/prestonplayztoo/",
   "has_share_page": false
  },
  {
   "channel_id": "UC5ectOL8Wm9qYjYs4z3hbGw",
   "handle": "psychogamerz03",
   "title": "Psycho Gamerz",
   "youtube_url": "https://www.youtube.com/@psychogamerz03",
   "thumbnail_url": "https://yt3.ggpht.com/JFinB9bygKUK6y6XUBylrGmFSORBw4Hlp0lXokleY1N30MqF3KAc7gcJmyS8QfNRO6sFoBv7=s88-c-k-c0x00ffffff-no-rj",
   "country": null,
   "subscribers": 29400,
   "median_views": 208495,
   "engagement_rate": 0,
   "band": "10k",
   "niche_label": "GTA Gaming",
   "has_prior_sponsorships": false,
   "has_affiliates": false,
   "rate_niche": "Gaming, Streamers & Let's Play",
   "mention_fair": 1125,
   "recent_videos": [
    {
     "video_id": "Ox0bR2P3Sek",
     "title": "Let's Play Indian Theft Auto simulator car collection world  @psychogamerz03   @vickyisLive003",
     "views": 177167,
     "likes": 0,
     "comments": 0,
     "thumbnail": "https://i.ytimg.com/vi/Ox0bR2P3Sek/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=Ox0bR2P3Sek"
    },
    {
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     "title": "Let's Play Indian Theft Auto simulator car collection world  @psychogamerz03   @vickyisLive003",
     "views": 255213,
     "likes": 0,
     "comments": 0,
     "thumbnail": "https://i.ytimg.com/vi/xfdrsXyJspo/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=xfdrsXyJspo"
    },
    {
     "video_id": "6KCe93dmgvQ",
     "title": "Let's Play Indian Theft Auto simulator car collection world  @psychogamerz03   @vickyisLive003",
     "views": 196252,
     "likes": 0,
     "comments": 0,
     "thumbnail": "https://i.ytimg.com/vi/6KCe93dmgvQ/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=6KCe93dmgvQ"
    }
   ],
   "calculator_url": "https://mycocreator.ai/tools/sponsorship-rates/psychogamerz03/",
   "has_share_page": false
  },
  {
   "channel_id": "UCIVMwNQ7844mZsjioykzoSQ",
   "handle": "maikeyminecraft",
   "title": "Maikey Minecraft",
   "youtube_url": "https://www.youtube.com/@maikeyminecraft",
   "thumbnail_url": "https://yt3.ggpht.com/60vHWL8kKzazuhiv3r5VTFWGJmSAU_Ajb2CqlrS5HvURHDkJlFiUrZdPyWXSQRkn9axAUG-0=s88-c-k-c0x00ffffff-no-rj",
   "country": "US",
   "subscribers": 34900,
   "median_views": 80773,
   "engagement_rate": 0.013824013492719053,
   "band": "10k",
   "niche_label": "Minecraft Let's Play",
   "has_prior_sponsorships": false,
   "has_affiliates": false,
   "rate_niche": "Gaming, Streamers & Let's Play",
   "mention_fair": 435,
   "recent_videos": [
    {
     "video_id": "gRrqs5dmkxg",
     "title": "Mikey and JJ From POOR To RICH Airplane Battle in Minecraft - Maizen",
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     "likes": 13,
     "comments": 0,
     "thumbnail": "https://i.ytimg.com/vi/gRrqs5dmkxg/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=gRrqs5dmkxg"
    },
    {
     "video_id": "f--zBkZOYPM",
     "title": "Mikey POOR vs JJ OP Statue Base Battle in Minecraft - Maizen",
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     "likes": 550,
     "comments": 36,
     "thumbnail": "https://i.ytimg.com/vi/f--zBkZOYPM/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=f--zBkZOYPM"
    },
    {
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     "title": "JJ vs Mikey: Coal vs OP One Block Battle in Minecraft - Maizen",
     "views": 38907,
     "likes": 740,
     "comments": 4,
     "thumbnail": "https://i.ytimg.com/vi/7yS9xszfWvE/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=7yS9xszfWvE"
    }
   ],
   "calculator_url": "https://mycocreator.ai/tools/sponsorship-rates/maikeyminecraft/",
   "has_share_page": false
  },
  {
   "channel_id": "UCoAZ3cn9UKWokF_tj8w5A_w",
   "handle": "cathat_minecraft",
   "title": "CatHat",
   "youtube_url": "https://www.youtube.com/@cathat_minecraft",
   "thumbnail_url": "https://yt3.ggpht.com/q-UmhlLnb_5GcJXppZgc_9iCqQLoR8aay22vxFGmF7CDKcNA9WpUmzwr8K_FuOBtYCKE423Ic6U=s88-c-k-c0x00ffffff-no-rj",
   "country": "US",
   "subscribers": 10400,
   "median_views": 66826,
   "engagement_rate": 0.008661249019297573,
   "band": "10k",
   "niche_label": "Minecraft gameplay",
   "has_prior_sponsorships": false,
   "has_affiliates": false,
   "rate_niche": "Gaming, Streamers & Let's Play",
   "mention_fair": 360,
   "recent_videos": [
    {
     "video_id": "f1NK0pvcFqk",
     "title": "7 Security Build Hacks vs Zombies With Cats In Minecraft",
     "views": 13452,
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     "thumbnail": "https://i.ytimg.com/vi/f1NK0pvcFqk/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=f1NK0pvcFqk"
    },
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     "video_id": "6TaEpkwCTZw",
     "title": "7 Security Build Hacks vs Pillagers With Cats In Minecraft",
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     "comments": 4,
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    },
    {
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     "url": "https://www.youtube.com/watch?v=syXjYOXGyF8"
    }
   ],
   "calculator_url": "https://mycocreator.ai/tools/sponsorship-rates/cathat_minecraft/",
   "has_share_page": false
  },
  {
   "channel_id": "UCHao3YWZA5yI_B4SenkBU7g",
   "handle": "nishu-b1k5b",
   "title": "Nishu",
   "youtube_url": "https://www.youtube.com/@nishu-b1k5b",
   "thumbnail_url": "https://yt3.ggpht.com/KmBsDHzzs_NIrpkTaFG9Gy2oFJX48xto_6YXF2ftMm9d15jVtZnSBslOkYElunyIsa-l6arg=s88-c-k-c0x00ffffff-no-rj",
   "country": null,
   "subscribers": 16800,
   "median_views": 39702,
   "engagement_rate": 0.003400126915982237,
   "band": "10k",
   "niche_label": "Minecraft gameplay",
   "has_prior_sponsorships": false,
   "has_affiliates": false,
   "rate_niche": "Gaming, Streamers & Let's Play",
   "mention_fair": 214,
   "recent_videos": [
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     "url": "https://www.youtube.com/watch?v=I_FDHADc18g"
    },
    {
     "video_id": "VWomVtccoxg",
     "title": "SURVIVAL MONSTER Megatron transformer WITH 100 NEXTBOTS in Minecraft - Gameplay - Coffin Meme",
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     "comments": 0,
     "thumbnail": "https://i.ytimg.com/vi/VWomVtccoxg/mqdefault.jpg",
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    },
    {
     "video_id": "WfRvQXQGg9s",
     "title": "SURVIVAL MONSTER CAR COMBO WITH 100 NEXTBOTS in Minecraft - Gameplay - Coffin Meme",
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     "likes": 101,
     "comments": 0,
     "thumbnail": "https://i.ytimg.com/vi/WfRvQXQGg9s/mqdefault.jpg",
     "url": "https://www.youtube.com/watch?v=WfRvQXQGg9s"
    }
   ],
   "calculator_url": "https://mycocreator.ai/tools/sponsorship-rates/nishu-b1k5b/",
   "has_share_page": false
  },
  {
   "channel_id": "UCde9Zr_8N-fPbDArP8bdzjg",
   "handle": "mr_overratedxd",
   "title": "Mr Overrated",
   "youtube_url": "https://www.youtube.com/@mr_overratedxd",
   "thumbnail_url": "https://yt3.ggpht.com/8X-NNwxJnNQTztbPulGDv0mQKqRVZsC6Cbt-QTHQpXQE3xdFKrVoc4c3w0orIPY747cvnMOepg=s88-c-k-c0x00ffffff-no-rj",
   "country": null,
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