{ "version": 1, "post_slug": "united-states-youtube-sponsorship-rates", "date": "2026-10-12", "theme": "country", "subject": { "key": "country:US", "label": "American YouTube creators", "niche": null, "theme": "country", "market": "US", "country": "US", "language": "en", "niche_slug": null, "region_tier": "TIER_1_PREMIUM", "country_name": "United States", "region_multiplier": 1 }, "method": { "how": "The agency search, once per size band: YouTube channel and video searches for the seed phrases, biased to the market and language; channels filtered on size and activity; a model judge keeps those that fit the subject and flags paid deals. Rates are arithmetic on each creator's median views.", "bands": [ { "key": "10k", "floor": 10000, "label": "10k to 100k subscribers", "ceiling": 100000 }, { "key": "100k", "floor": 100000, "label": "100k to 1M subscribers", "ceiling": 1000000 }, { "key": "1m", "floor": 1000000, "label": "1M+ subscribers", "ceiling": null } ], "floor": 10, "market": "US", "caveats": [ "The sample is what YouTube search surfaced for the seed phrases, not a census of the niche; say so.", "Rates are estimates from public view counts, not observed deals.", "A missing country on YouTube's side passes the market filter, so the market is where the search was aimed, not a guarantee per creator." ], "language": "en", "searches": [ { "band": "10k", "filters": { "sort": "relevance", "query": "English-language YouTube channels of independent creators based in United States (not brand, publisher or network channels), in any popular niche: tech, finance, fitness, gaming, travel, beauty, lifestyle, education, entertainment", "markets": [ "US" ], "languages": [ "en" ], "seed_site": null, "subscriber_max": 100000, "subscriber_min": 10000, "seed_channel_id": null, "max_median_views": null, "min_median_views": 1000, "active_within_days": 90, "min_engagement_rate": null }, "qualified": 23, "pages_used": 14, "stop_reason": "max_channels_analyzed", "video_order": "date", "queries_used": 5, "reject_reasons": { "market": 312, "inactive": 12, "language": 13, "niche_fit": 6, "subs_above_max": 224, "subs_below_min": 287, "too_few_longform": 5, "median_views_below": 19 }, "elapsed_seconds": 53.08, "llm_batches_used": 2, "channels_analyzed": 640, "channels_discovered": 643, "deterministic_survivors": 29 }, { "band": "100k", "filters": { "sort": "relevance", "query": "English-language YouTube channels of independent creators based in United States (not brand, publisher or network channels), in any popular niche: tech, finance, fitness, gaming, travel, beauty, lifestyle, education, entertainment", "markets": [ "US" ], "languages": [ "en" ], "seed_site": null, "subscriber_max": 1000000, "subscriber_min": 100000, "seed_channel_id": null, "max_median_views": null, "min_median_views": 1000, "active_within_days": 90, "min_engagement_rate": null }, "qualified": 31, "pages_used": 16, "stop_reason": "max_channels_analyzed", "video_order": "view_count", "queries_used": 5, "reject_reasons": { "market": 257, "inactive": 11, "language": 13, "niche_fit": 11, "subs_above_max": 216, "subs_below_min": 162, "too_few_longform": 15, "median_views_below": 1 }, "elapsed_seconds": 50.02, "llm_batches_used": 2, "channels_analyzed": 512, "channels_discovered": 520, "deterministic_survivors": 42 }, { "band": "1m", "filters": { "sort": "relevance", "query": "English-language YouTube channels of independent creators based in United States (not brand, publisher or network channels), in any popular niche: tech, finance, fitness, gaming, travel, beauty, lifestyle, education, entertainment", "markets": [ "US" ], "languages": [ "en" ], "seed_site": null, "subscriber_max": null, "subscriber_min": 1000000, "seed_channel_id": null, "max_median_views": null, "min_median_views": 1000, "active_within_days": 90, "min_engagement_rate": null }, "qualified": 37, "pages_used": 12, "stop_reason": "max_channels_analyzed", "video_order": "view_count", "queries_used": 5, "reject_reasons": { "market": 185, "inactive": 13, "language": 7, "niche_fit": 26, "subs_below_min": 228, "too_few_longform": 2 }, "elapsed_seconds": 44.32, "llm_batches_used": 3, "channels_analyzed": 384, "channels_discovered": 391, "deterministic_survivors": 63 } ], "judge_query": "English-language YouTube channels of independent creators based in United States (not brand, publisher or network channels), in any popular niche: tech, finance, fitness, gaming, travel, beauty, lifestyle, education, entertainment", "region_tier": "TIER_1_PREMIUM", "searched_at": "2026-10-12T04:02:56.151616+00:00", "seed_queries": [ "tech review", "personal finance", "fitness workout", "makeup tutorial", "gaming" ], "min_median_views": 1000, "region_multiplier": 1, "active_within_days": 90, "channel_room_per_band": { "1m": 384, "10k": 640, "100k": 512 }, "results_per_band_target": 16 }, "previous": null, "links": { "hub_url": null, "site_url": "https://mycocreator.ai/", "tools_url": "https://mycocreator.ai/tools/", "calculator_url": "https://mycocreator.ai/tools/sponsorship-rates/", "rates_table_url": "https://mycocreator.ai/discover/rates/" }, "definitions": { "band": "Size band by subscribers; the bounds are in method.bands.", "rates": "Estimated USD rate bands for three formats: mention (a pre-roll under 30 seconds), integration_60s (a 60-second integration) and dedicated_video; each as low_ball, fair_market and aggressive_ask. Computed as median_views, per thousand, times the category's CPM range, times the market's multiplier. Estimates, not quotes.", "medians": "Each figure is the median across the creators in the group. Rate medians appear only when at least `floor` creators carry rates.", "published": "Whether the group clears the floor. An unpublished group still shows its count, so a post can say the sample was too small.", "rate_niche": "The calculator category the rates were computed with.", "niche_label": "The search judge's short description of what the channel actually makes.", "subscribers": "YouTube's public subscriber count at search time.", "median_views": "Median views over the channel's recent long-form uploads (up to 50, Shorts excluded).", "has_affiliates": "Affiliate links, promo codes or the creator's own products in recent uploads; a weaker monetization signal.", "has_share_page": "mycocreator.ai already has a public calculator page for this creator, so calculator_url renders without a redirect.", "engagement_rate": "Median likes divided by median views over the same uploads, as a fraction (0.03 is 3%).", "niche_fit_score": "0 to 1: the judge's confidence the channel fits the subject.", "sponsorship_score": "0 to 1: how sponsor-ready the channel looks; ranking only.", "has_prior_sponsorships": "The judge found paid brand deals in recent uploads (not affiliate links, not the creator's own products)." }, "exposure": { "rule": "Never print a behind_the_door figure, not rounded, not as a range; link door_url instead. Every published figure says how many creators it stands on.", "public": [ "Group medians (bands, pool, rate niches): subscribers, median_views, engagement_rate, share_with_prior_sponsorships, with the count.", "Group rate medians for mention and integration_60s, all three levels.", "Per creator: subscribers, median_views, engagement_rate, has_prior_sponsorships, and rates.mention.fair_market only.", "Brand names, creator counts, video counts and proof video links." ], "door_url": "https://mycocreator.ai/discover/rates/", "behind_the_door": [ "Any dedicated_video figure, at every level of aggregation.", "Per creator: integration_60s and dedicated_video, and the mention band's low_ball and aggressive_ask." ] }, "bands": [ { "key": "10k", "count": 16, "floor": 10000, "label": "10k to 100k subscribers", "ceiling": 100000, "medians": { "count": 16, "rates": { "mention": { "low_ball": 41, "fair_market": 108, "aggressive_ask": 187 }, "integration_60s": { "low_ball": 83, "fair_market": 180, "aggressive_ask": 267 } }, "rated_count": 16, "subscribers": 37050, "median_views": 3913, "engagement_rate": 0.0193, "share_with_affiliates": 0.562, "share_with_prior_sponsorships": 0.125 }, "published": true }, { "key": "100k", "count": 16, "floor": 100000, "label": "100k to 1M subscribers", "ceiling": 1000000, "medians": { "count": 16, "rates": { "mention": { "low_ball": 467, "fair_market": 841, "aggressive_ask": 1308 }, "integration_60s": { "low_ball": 934, "fair_market": 1402, "aggressive_ask": 1869 } }, "rated_count": 16, "subscribers": 489500, "median_views": 62339, "engagement_rate": 0.0304, "share_with_affiliates": 1, "share_with_prior_sponsorships": 0.812 }, "published": true }, { "key": "1m", "count": 16, "floor": 1000000, "label": "1M+ subscribers", "ceiling": null, "medians": { "count": 16, "rates": { "mention": { "low_ball": 5783, "fair_market": 14160, "aggressive_ask": 23893 }, "integration_60s": { "low_ball": 11568, "fair_market": 23601, "aggressive_ask": 34134 } }, 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