Sponsorship Rate Calculator
Sony Music South sponsorship rates
What @sonymusicsouthofficial can charge for a mention, a 60-second integration and a dedicated video, estimated from the last 50 uploads.
Sony Music South
@sonymusicsouthofficial
Average Views
102K
Subscribers
22M
Niche
Pranks, Reactions & General Entertainment
Country
IN Volume
Pre-roll Mention
15-30 second shoutout at the start of a video
Low Ball
$50.00
Fair Market
$91.00
Aggressive
$142.00
60-Second Integration
Dedicated Video Sponsorship
The 60-second integration and dedicated-video bands are in the app. Free 7-day trial for brands and agencies, no card required.
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At 21.7M subs and 102K avg views, Sony Music South delivers serious scale in a tier-4 region for just $152 per 60-second integration—ideal for brands chasing volume without premium CPMs.
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The pranks/reactions format thrives on shareability, giving sponsors easy hooks for music, consumer tech, or lifestyle products to ride viral moments.
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Low fair-market rate combined with a massive subscriber base makes this a cost-efficient play for awareness campaigns targeting South Asian audiences at scale.
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