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The Late Run sponsorship rates

What @thelaterunshow can charge for a mention, a 60-second integration and a dedicated video, estimated from the last 50 uploads.

The Late Run

The Late Run

@thelaterunshow

Brand Partners

1 Unique Brand

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Average Views

30K

Subscribers

38K

Niche

Pranks, Reactions & General Entertainment

Country

US Premium

Pre-roll Mention

15-30 second shoutout at the start of a video

Low Ball

$150.00

Fair Market

$270.00

Aggressive

$421.00

60-Second Integration

Dedicated Video Sponsorship

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  • With ~79% of its 38.1k subs actively watching (30.1k avg views), The Late Run shows unusually strong retention for a prank/reaction channel, giving sponsors reliable reach and engagement.

  • Tier 1 Premium region + $451 60-second rate makes it a cost-efficient play for brands targeting high-value English-speaking audiences without premium influencer premiums.

  • Broad entertainment format allows natural, low-friction integrations for consumer brands seeking fun, shareable moments rather than hard sells.

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