BenchmarksBrands sponsoring Finance, Investing & Real Estate creators · Updated October 13, 2026 · Edited by Srinivas Sri Perumbuduru
Perplexity Tops Finance YouTube Sponsors, With 3 of 18
The most-booked sponsor on finance YouTube is Perplexity, an AI search engine, and it reached 3 of the 18 channels where we found a deal. Sixty of the 66 brands we found sponsored one channel and nobody else, so no brand owns this niche yet.
Perplexity is the only brand on three finance channels, and five more sit at two
| Brand | Videos | Avg. subscribers | Creators sponsored |
|---|---|---|---|
| Perplexity | 7 | 1.3M | 37 videos |
| Silo | 21 | 1.0M | 221 videos |
| Aven | 4 | 1.1M | 24 videos |
| Bilt | 4 | 640k | 24 videos |
| Chime | 4 | 1.5M | 24 videos |
| Nexo | 3 | 752k | 23 videos |
No brand owns finance YouTube. The busiest sponsor reached 3 of 18 channels.
We read the recent uploads of 23 finance channels flagged with paid deals, found deals on 18 and counted 66 brands. Sixty of them sponsored one channel and nobody else. The busiest brand reached three.
That brand is Perplexity, and it isn't a bank. Brian Jung ran it in 4 videos, at 2,080,000 subscribers and 102,424 median views. Marko of WhiteBoard Finance and Gabe Bult carried it too. Only one of its 7 videos landed after 20 July, so the lead is older than it looks.
That's good news if you're buying. A fintech that wants this niche isn't up against a category owner. The brands you'll meet come from outside finance as often as inside it. Gabe Bult's channel has 868,000 subscribers and 12 brands in recent uploads, and Zapier and SimpliSafe sit on that list next to Chime and Bilt.
Silo bought volume on a 15,700-subscriber channel: 20 sponsored videos.
Silo ranks second on channels, with 2. It ranks first on videos, with 21. Twenty of those are on Anthony Venture, a channel with 15,700 subscribers and 11,591 median views whose recent uploads are about credit cards.
That's a Silo video in 11 of the last 13 weeks. Its other channel is Meet Kevin, at 2,050,000 subscribers, for 1 video. The pattern is repetition on a small channel, with one big name on the side.
We don't know what Silo paid. For scale, our 11 October finance run put the 60-second median at $568 for channels with 10k–100k subscribers, across 16 creators. That band's median views were 4,736, so Anthony Venture sits above it. The 1M+ band was $23,893, also across 16.
Brands worth a look
- 3 creators · 7 sponsored videos · avg 1.3M subscribersThe widest reach in the niche, though only one of its 7 videos landed after 20 July.
- Silo2 creators · 21 sponsored videos · avg 1.0M subscribersThe frequency buyer: 20 videos on one 15,700-subscriber channel.
- 2 creators · 4 sponsored videos · avg 1.5M subscribersThe biggest channels on average of the six, with Humphrey Yang at 2,090,000 subscribers.
- 2 creators · 4 sponsored videos · avg 640k subscribersBooked Casual Finance, the reach outlier, at 1,407,860 median views on 412,000 subscribers.
- Aven2 creators · 4 sponsored videos · avg 1.1M subscribersBought BiggerPockets and WhiteBoard Finance, both past a million subscribers, two videos each.
What to do this week
If you sell a fintech product, find your competitor's name in the appendix this week. Six brands reached two or more of the 18 channels with a detected deal, and only Perplexity reached three. Every deal links its proof video, so you can see who carried them and pitch the channels they skipped.
If you're a brand outside finance, put finance channels on this week's pitch list. Perplexity leads the niche, and Gabe Bult's 12 brands include Zapier and SimpliSafe. These channels already take sponsors from outside the category.
If your budget is small, price a run of videos on one 10k–100k channel before a single big spot. Silo has 20 videos on Anthony Venture's 15,700-subscriber channel. We don't know what Silo paid; our 11 October finance run put that band's 60-second median at $568 across 16 creators.
This is a snapshot of Brands sponsoring Finance, Investing & Real Estate creators as of October 13, 2026. The full rate table, all three formats for every creator here, is in the app. See the full rates
Full list: 6 brands and 18 creators with deals · how we got these numbers · sources
Every brand, with receipts
Every deal links the video the detector read it from.
| Brand | Creators | Sponsored videos | Avg. subscribers |
|---|---|---|---|
| Perplexity | 3 | 7 | 1.3M |
| Silo | 2 | 21 | 1.0M |
| Aven | 2 | 4 | 1.1M |
| Bilt | 2 | 4 | 640k |
| Chime | 2 | 4 | 1.5M |
| Nexo | 2 | 3 | 752k |
Perplexity · 3 creators, 7 videos
- Brian Jung (2.1M subscribers) — my exact framework for finding altcoins early (2026), How To Day Trade For Beginners Using AI 2026
- Marko - WhiteBoard Finance (1.0M subscribers) — I Used AI to Build My Entire Financial Life Into One Dashboard, How To Invest Your Money By Income Level ($35K $75K $100K+)
- Gabe Bult (868k subscribers) — Build a Profitable Business in 48 Hours (I Did It)
Silo · 2 creators, 21 videos
- Meet Kevin (2.0M subscribers) — oh f**k me
- Anthony Venture (16k subscribers) — After 60+ Credit Cards, These Are the Only 4 I’d Keep, The Most Underrated Hotel Strategy Nobody is Talking About
Aven · 2 creators, 4 videos
- BiggerPockets (1.3M subscribers) — The Cheap, $70K Rental Properties Helping Me Quit My Job, What We’d Buy Today for Our FIRST Rental Property
- Marko - WhiteBoard Finance (1.0M subscribers) — The Easiest Way To Borrow Against Your House? (Aven Review 2026), Master This and Separate Yourself From 95% Of People Financially
Bilt · 2 creators, 4 videos
- Gabe Bult (868k subscribers) — 50 Money Lessons from the Bible That Changed My Life, My Minimalist Paycheck Routine That Made Me Rich
- Casual Finance (412k subscribers) — The Stock Market Is Being Used as a Dumping Ground
Chime · 2 creators, 4 videos
Nexo · 2 creators, 3 videos
Creators with the most deals
| Creator | Subscribers | Median views | Brands | Sponsored videos |
|---|---|---|---|---|
| Raj Shamani | 20M | 1,476,381 | Porter, Urban Platter, ASUS, Flipshope, Avataar.ai, Goibibo, GuruNanda, Jaipur Watch Company, JR Airlines, Lifespan, Mobius, Rezolve, Taptap Send, UN:BLOC | 24 |
| Gabe Bult | 868k | 132,599 | Bilt, Chime, Homebase, Zapier, Anker soundcore, BetterHelp, Fora, LifeLock, Perplexity, Printify, SimpliSafe, Unbound Merino | 17 |
| Marko - WhiteBoard Finance | 1.0M | 23,603 | Policygenius, Aven, Nexo, Perplexity, Storyblocks, FSA Store, Geoship, Strawberry, Tello | 20 |
| BiggerPockets | 1.3M | 23,550 | Baselane, Fundrise, Express Capital Financing, Aven, Kiavi, Mynd | 29 |
| I Will Teach You To Be Rich | 1.1M | 195,268 | Fabric by Gerber Life, Facet, Gusto, LMNT, NetSuite | 7 |
| Ben Hedges | 235k | 17,458 | Silo Financial, Monarch, Revenued, Quince, Upside | 16 |
| Humphrey Yang | 2.1M | 265,812 | Chime, Rocket Money, Claude | 5 |
| Meet Kevin | 2.0M | 54,761 | Kalshi, Morgan & Morgan, Silo | 8 |
| Investing Simplified - Professor G | 474k | 137,480 | 21shares, InvestingPro, Nexo | 7 |
| Anthony Venture | 16k | 11,591 | Silo, Coveron, StreamYard | 22 |
| Casual Finance | 412k | 1,407,860 | Aura, Bilt | 2 |
| AskSebby | 317k | 35,309 | Melio, DeleteMe | 4 |
| Codie Sanchez | 2.3M | 139,112 | SoFi | 1 |
| Brian Jung | 2.1M | 102,424 | Perplexity | 4 |
| UpFlip | 1.8M | 172,911 | Bizee | 30 |
| Patrick Boyle | 1.4M | 1,224,853 | Zocdoc | 2 |
| Two Cents | 833k | 128,112 | Brilliant | 4 |
| Epic Real Estate | 333k | 32,161 | Chapter | 3 |
Caveats
- Deals are detected from video descriptions and pinned comments; a brand missing here may still sponsor the niche.
- Counts are within this pool of creators, not across YouTube.
- Silo and Silo Financial (on Ben Hedges) are counted as separate brands because the detector read them as separate names; if they're one company, Silo reaches 3 channels and the brand count is 65.
- The rate figures are from our 11 October 2026 finance run (48 US channels, 16 per band), on the finance rates hub; this brief carries no rates of its own.
- Raj Shamani is an India-based channel that declares the US as its country on YouTube; the channel's 14 brands are mostly Indian and none reaches a second channel here.
How we got these numbers
The creators the niche brief's judge flagged with paid deals, strongest signal first, each read by the shared brand detector over recent uploads (served from the profile cache when fresh). Brands ranked by distinct creators, then videos.
- Searched on October 13, 2026.
- 27 flagged creators read by the brand detector, 23 completed, 3 failed, 1 timed out.
- Rates are estimates, not quotes: a channel’s median views, per thousand, times the category’s CPM range, times the market multiplier. Three formats, a pre-roll mention under 30 seconds, a 60-second integration and a dedicated video, each as a low-ball, fair-market and aggressive-ask figure.
- Median views are taken over a channel’s recent long-form uploads, up to 50, Shorts excluded. Engagement is median likes over median views.
- How this page is made: the MyCoCreator app runs the search and builds the dataset; this page is updated from it each time the subject is searched again. The numbers are the app’s. The finding, the picks and the take are Srinivas Sri Perumbuduru’s, who reads every update before it ships.
Past runs
This page shows the latest run. Each earlier run’s dataset is kept so a figure quoted from it can still be checked.
- October 13, 2026: 3 finance channels Perplexity sponsored, 48 creators · JSON
Sources
- Channel and video statistics: the YouTube Data API, read on the date above.
- Rate estimates: the MyCoCreator sponsorship rate calculator and its Brands sponsoring Finance, Investing & Real Estate creators hub.
- Machine-readable dataset for this page: JSON. Reuse any figure with a link to this page.