Srinivas Sri Perumbuduru
Founder, MyCoCreator
I run MyCoCreator, the sponsorship-intelligence product behind these numbers, and I edit every Benchmarks page before it ships. The data is the app's; the judgement about what matters is mine.
Edited by Sri
A 36,500-Sub Aussie Gaming Channel Out-Draws a 2.79M One
Game Overload, at 36,500 subscribers, draws more median views than Leah Halton at 2,790,000. Our Australian search found 12 creators; no size band cleared the floor.
7 of 11 UK Channels Over 1M Get Fewer Views Than a 579k One
People Make Games has 579,000 subscribers and 366,567 median views. 7 of the 11 UK-registered channels we found above 1M draw fewer. 47 creators from a UK search.
Perplexity Tops Finance YouTube Sponsors, With 3 of 18
Perplexity is the most-booked sponsor across 18 US finance YouTube channels with a detected deal, on 3 of them. 60 of the 66 brands we found booked a single channel.
US Creators Under 100k: 2 of 16 Sponsored. Over 1M: All 16.
Across 48 US YouTube channels, 2 of 16 under 100k subscribers showed a paid deal, 13 of 16 at 100k–1M and all 16 above 1M. Estimated 60-second rates by band.
Finance at 100k–1M Costs $4,048 a Spot. 69% Are Taken.
US finance channels with 100k–1M subscribers run a median $4,048 for a 60-second integration, nearly 4× gaming at the same size, and 11 of 16 already carry a sponsor. 48 creators, 11 October 2026.
Gaming Over 1M Is All Sponsored. 100k–1M Is Half Open.
All 16 US gaming channels above 1M subscribers showed a paid deal. In the 100k–1M band it's 8 of 16, and one open channel there draws 3,983,624 median views. 48 creators, 10 October 2026.