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Lenny's Podcast sponsorship rates
What @lennyspodcast can charge for a mention, a 60-second integration and a dedicated video, estimated from the last 50 uploads.
Lenny's Podcast
@lennyspodcast
Average Views
85K
Subscribers
611K
Niche
SaaS, Software & B2B Tech
Country
US Premium
Pre-roll Mention
15-30 second shoutout at the start of a video
Low Ball
$1,277.00
Fair Market
$2,298.00
Aggressive
$3,575.00
60-Second Integration
Dedicated Video Sponsorship
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- With 611k subs and 85k avg views, Lenny’s delivers strong reach in the SaaS/B2B tech space, where sponsors pay a premium for decision-maker eyeballs.
- Tier-1 premium audience + $3.8k fair-market rate for a 60s spot signals high perceived value—brands like tools, infra, and dev platforms see clear ROI here.
- The niche focus means lower waste and higher conversion potential than general tech channels; sponsors get targeted access to founders, PMs, and engineering leaders actively evaluating solutions.
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