BenchmarksAustralian YouTube creators · Updated October 19, 2026 · Edited by Srinivas Sri Perumbuduru
A 36,500-Sub Aussie Gaming Channel Out-Draws a 2.79M One
Our Australian search found 12 creators, too few to publish a median for any size band. The number worth repeating is Game Overload's: 36,500 subscribers and 209,270 median views, more than Leah Halton draws at 2,790,000.
No size band in our Australian search reached the 10-creator floor
| Channel size | Creators | Median views | Paid deals | 60s integration |
|---|---|---|---|---|
| 10k–100k | 9 creators found, fewer than 10; not published | |||
| 100k–1M | 1 creators found, fewer than 10; not published | |||
| 1M+ | 2 creators found, fewer than 10; not published | |||
The biggest draw in our Australian search is a 36,500-subscriber gaming channel.
Game Overload has 36,500 subscribers and 209,270 median views. Leah Halton has 2,790,000 subscribers and 153,606. That's 76× the audience for fewer views. Both list Australia as their country on YouTube.
Price follows views, then category. Game Overload estimates at $1,129 for a pre-roll. Leah Halton estimates at $2,073 on fewer views, because lifestyle and beauty price higher per view than gaming. Game Overload showed a paid deal in recent uploads. Leah Halton didn't.
Check that median before you price off it. All five of Game Overload's latest uploads in the brief drew less than 209,270. The median covers a longer window, so ask for the channel's last 30 days of views before you agree a rate.
Only 4 of the 12 channels list Australia as their country on YouTube.
The search aimed at Australia and came back with 12 channels. A band needs 10 creators before we publish its median. None got there. The 10k–100k band came closest with 9.
Game Overload, ILLIBET GAMING, Patriot Games and Leah Halton list Australia. The other eight list no country, and a blank passes the market filter. That includes emi wong, at 7,540,000 subscribers. Ask for the audience split by country before you book any of them for an Australian campaign.
Creators worth a look
- 37k subscribers · 209,270 median views · pre-roll $1,129More median views than either channel above 1M, at 36,500 subscribers.
- 2.8M subscribers · 153,606 median views · pre-roll $2,073The big Australian-listed channel with no paid deal in the uploads we read.
- 238k subscribers · 52,727 median views · pre-roll $711The only mid-band channel we found, Australian-listed, and already showing a sponsor.
- 97k subscribers · 17,701 median views · pre-roll $1,274Finance prices high per view: a $1,274 pre-roll at 96,800 subscribers, with a paid deal already.
- 38k subscribers · 36,440 median views · pre-roll $196The cheap test: a $196 pre-roll estimate and no sponsor in recent uploads.
What to do this week
Price Australian channels off median views, and check them before you trust subscribers. Game Overload out-draws Leah Halton on its median at a 76th of the subscribers. Two channels don't make a rule, but they're reason enough to ask for views first.
Ask for the country split before you pay for an Australian audience. Eight of the 12 channels list no country on YouTube. The creator's own analytics will tell you where the viewers are.
Use this page to build a shortlist and negotiate each channel on its own numbers. No band reached 10 creators, so there's no Australian median to anchor a rate card. The per-creator pre-roll estimates in the table are the place to start.
This is a snapshot of Australian YouTube creators as of October 19, 2026. The full rate table, all three formats for every creator here, is in the app. See the full rates
Full sample: 12 creators in 3 bands · pre-roll and engagement by band · how we got these numbers · sources
Every size band
| Size | Creators | Median views | Engagement | Paid deals | Pre-roll | 60s integration |
|---|---|---|---|---|---|---|
| 10k–100k | 9 | fewer than 10 creators found; not published | ||||
| 100k–1M | 1 | fewer than 10 creators found; not published | ||||
| 1M+ | 2 | fewer than 10 creators found; not published | ||||
By category
The same creators sorted into the calculator’s categories, priced only with 10 or more creators behind a category.
| Category | Creators | Median views | Pre-roll | 60s integration |
|---|---|---|---|---|
| Gaming, Streamers & Let's Play | 5 | — | — | below the floor |
| Finance, Investing & Real Estate | 2 | — | — | below the floor |
| Lifestyle & Vlogging | 2 | — | — | below the floor |
| Automotive & Mechanics | 1 | — | — | below the floor |
| Beauty, Fashion & Home | 1 | — | — | below the floor |
| Health, Fitness & Biohacking | 1 | — | — | below the floor |
Every creator in the sample
The pre-roll figure is the fair-market estimate for a mention under 30 seconds. Each creator’s 60-second and dedicated-video rates are in the app.
10k to 100k subscribers · 9 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| Game OverloadGaming Retrospective | 37k | 209,270 | 2.0% | yes | $1,129 | rates |
| Matty SlopGaming News Commentary | 38k | 36,440 | 3.0% | — | $196 | rates |
| Silent GamingGaming Gameplay | 34k | 19,572 | 1.3% | — | $105 | rates |
| Michela AlloccaPersonal Finance Lifestyle | 97k | 17,701 | 1.6% | yes | $1,274 | rates |
| Julia QuangLifestyle Fashion Vlog | 28k | 17,658 | 5.4% | — | $238 | rates |
| Jimothy GamingGaming Commentary | 28k | 16,317 | 3.3% | — | $87 | rates |
| Zudi SlaayLifestyle Travel Vlog | 39k | 6,461 | 4.8% | — | $87 | rates |
| ILLIBET GAMINGGaming Guides Survival | 13k | 5,417 | 3.0% | — | $28 | rates |
| Number Crunch NerdsTax Planning Education | 22k | 2,909 | 2.0% | — | $209 | rates |
100k to 1M subscribers · 1 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| Patriot Games4WD Overlanding | 238k | 52,727 | 0.9% | yes | $711 | rates |
1M+ subscribers · 2 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| Leah HaltonLifestyle & beauty vlog | 2.8M | 153,606 | 1.7% | — | $2,073 | rates |
| emi wongFitness & lifestyle | 7.5M | 38,514 | 1.4% | yes | $808 | rates |
Caveats
- The sample is what YouTube search surfaced for the seed phrases, not a census of the niche; say so.
- Rates are estimates from public view counts, not observed deals.
- A missing country on YouTube's side passes the market filter, so the market is where the search was aimed, not a guarantee per creator.
- Game Overload's 209,270 median is higher than every one of the five latest uploads in the brief. The headline comparison holds on the median; confirm it on recent views before you price off it.
- emi wong lists no country on YouTube and also turned up in our UK search, so treat her as unconfirmed for Australia.
- Leah Halton's higher pre-roll on fewer views is category pricing: rates multiply views by the category's CPM range, and lifestyle and beauty sit above gaming.
How we got these numbers
The agency search, once per size band: YouTube channel and video searches for the seed phrases, biased to the market and language; channels filtered on size and activity; a model judge keeps those that fit the subject and flags paid deals. Rates are arithmetic on each creator's median views.
- Searched on October 19, 2026.
- Search phrases: tech review, personal finance, fitness workout, makeup tutorial, gaming. Market AU, language en; rates at the tier 1 premium multiplier (1).
- Channels analysed per band: 10k 640 analysed, 9 kept; 100k 512 analysed, 1 kept; 1m 384 analysed, 2 kept. A creator needed an upload in the last 90 days and at least 1,000 median views.
- Rates are estimates, not quotes: a channel’s median views, per thousand, times the category’s CPM range, times the market multiplier. Three formats, a pre-roll mention under 30 seconds, a 60-second integration and a dedicated video, each as a low-ball, fair-market and aggressive-ask figure.
- Median views are taken over a channel’s recent long-form uploads, up to 50, Shorts excluded. Engagement is median likes over median views.
- How this page is made: the MyCoCreator app runs the search and builds the dataset; this page is updated from it each time the subject is searched again. The numbers are the app’s. The finding, the picks and the take are Srinivas Sri Perumbuduru’s, who reads every update before it ships.
Past runs
This page shows the latest run. Each earlier run’s dataset is kept so a figure quoted from it can still be checked.
- October 19, 2026: 209,270 median views at 36,500 subscribers, 12 creators · JSON
Sources
- Channel and video statistics: the YouTube Data API, read on the date above.
- Rate estimates: the MyCoCreator sponsorship rate calculator.
- Machine-readable dataset for this page: JSON. Reuse any figure with a link to this page.