BenchmarksGaming, Streamers & Let's Play · Updated October 10, 2026 · Edited by Srinivas Sri Perumbuduru
Gaming Over 1M Is All Sponsored. 100k–1M Is Half Open.
Every gaming channel we found above 1M subscribers already carries a sponsor, so the open inventory is one band down: half the 100k–1M band has no deal on show, and the biggest open channel out-reaches the 1M+ median two to one.
Gaming rates climb 15× from the mid band to the top, and the top is sold out
| Channel size | Creators | Median views | Paid deals | 60s integration |
|---|---|---|---|---|
| 10k–100k | 16 | 13,857 | 25% | $12416 creators |
| 100k–1M | 16 | 122,144 | 50% | $1,09816 creators |
| 1M+ | 16 | 1,868,929 | 100% | $16,82016 creators |
The top of gaming is sold. The buy is the open half of the 100k–1M band.
All 16 gaming channels above 1M subscribers showed a paid deal in recent uploads. A 60-second integration there runs $16,820 at the median, in a range from $5,606 to $28,033. At that size every slot has an incumbent.
One band down, half the channels are open. 8 of the 16 channels between 100k and 1M subscribers showed no paid deal, and the median 60-second rate there is $1,098. Gazer is the one I'd call first. He has 608,000 subscribers and draws 3,983,624 median views, with no sponsor in the uploads we read. That's twice the median reach of the 1M+ band, and his pre-roll estimate of $21,511 says the price follows the views, whatever the band says.
Razbuten and FLEEKAZOID are next, at 714,147 and 594,418 median views. Both sit five times above the band's median of 122,144, and neither showed a deal. The other five open channels in the band are small. Three of them draw under 3,000 median views, which is the gap this series keeps finding: the subscriber count got them into the band and the views didn't follow.
Gaming's giants draw nine times the views of finance's, for a lower rate.
The median gaming channel above 1M subscribers draws 1,868,929 views a video. The median finance channel the same size draws 199,111. Gaming's 60-second median at that size is $16,820 and finance's is $23,893, so the cheaper spot buys nine times the reach.
MrBeast Gaming is the ceiling: 60,400,000 subscribers and 51,242,774 median views, with a pre-roll estimate of $276,710. If you buy on cost per view, gaming is the cheap category. If you buy on who's watching, finance is, and the finance page says what that costs.
Creators worth a look
- 608k subscribers · 3,983,624 median views · pre-roll $21,511The open door. Twice the 1M+ band's median reach, no sponsor in the uploads we read.
- 914k subscribers · 714,147 median views · pre-roll $3,856Game analysis for 714,147 median viewers, unsponsored. The thoughtful end of gaming.
- 593k subscribers · 594,418 median views · pre-roll $3,209Reviews with 594,418 median views and no deal on show.
- 867k subscribers · 173,207 median views · pre-roll $934Retro hardware reviews, unsponsored, 867,000 subscribers. A hardware brand's natural fit.
- 262k subscribers · 631,342 median views · pre-roll $3,409The typical mid-band buy: sponsored, 631,342 median views, reviews.
What to do this week
Skip the 1M+ shortlist unless you're ready to outbid an incumbent. All 16 channels there carry a sponsor and the median spot is $16,820. The open reach is one band down, at a median of $1,098.
Call the three open channels with half a million views or more this week. Gazer, Razbuten and FLEEKAZOID had no paid deal in the uploads we read. Each draws more median views than the typical 1M+ finance channel.
Price by median views. In gaming the band tells you almost nothing. The 100k–1M band spans 2,013 to 3,983,624 median views in this sample. Two channels with the same subscriber count can be nearly two thousand times apart in reach.
This is a snapshot of Gaming, Streamers & Let's Play as of October 10, 2026. The full rate table, all three formats for every creator here, is in the app. See the full rates
Full sample: 48 creators in 3 bands · pre-roll and engagement by band · how we got these numbers · sources
Every size band
| Size | Creators | Median views | Engagement | Paid deals | Pre-roll | 60s integration |
|---|---|---|---|---|---|---|
| 10k–100k | 16 | 13,857 | 1.4% | 25% | $74 | $124$41–$207 |
| 100k–1M | 16 | 122,144 | 1.8% | 50% | $659 | $1,098$366–$1,832 |
| 1M+ | 16 | 1,868,929 | 1.4% | 100% | $10,091 | $16,820$5,606–$28,033 |
Every creator in the sample
The pre-roll figure is the fair-market estimate for a mention under 30 seconds. Each creator’s 60-second and dedicated-video rates are in the app.
10k to 100k subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| PrestonPlayz 2Minecraft Gaming | 65k | 268,996 | 1.2% | yes | $1,452 | rates |
| Psycho GamerzGTA Gaming | 29k | 208,495 | 0.0% | — | $1,125 | rates |
| Maikey MinecraftMinecraft Let's Play | 35k | 80,773 | 1.4% | — | $435 | rates |
| CatHatMinecraft gameplay | 10k | 66,826 | 0.9% | — | $360 | rates |
| NishuMinecraft gameplay | 17k | 39,702 | 0.3% | — | $214 | rates |
| Mr OverratedMinecraft SMP | 12k | 36,697 | 2.4% | — | $198 | rates |
| LusmaxMinecraft hardcore survival | 17k | 21,764 | 1.1% | yes | $117 | rates |
| Techbot GamingMinecraft discussion | 39k | 21,400 | 2.7% | yes | $115 | rates |
| Letz Play KCozy Gaming | 47k | 6,314 | 5.7% | — | $33 | rates |
| bigB2ohgamingNaval Gaming | 11k | 3,377 | 2.7% | — | $18 | rates |
| Leesh, Capeesh?Horror Gaming | 22k | 2,742 | 4.2% | yes | $14 | rates |
| AshQuestTabletop Gaming | 12k | 2,683 | 2.6% | — | $14 | rates |
| Isaac MinecraftMinecraft creative | 12k | 2,659 | 0.8% | — | $13 | rates |
| Rktno official 95 gaming Mobile Gaming | 28k | 1,801 | 0.6% | — | $9 | rates |
| JiggylookbackRetro Gaming | 19k | 1,465 | 3.3% | — | $7 | rates |
| Serious TriviaStrategy Gaming | 47k | 1,293 | 1.4% | — | $6 | rates |
100k to 1M subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| GazerMinecraft Challenges | 608k | 3,983,624 | 0.9% | — | $21,511 | rates |
| MandaloreGamingGame Reviews | 997k | 1,592,046 | 2.5% | yes | $8,596 | rates |
| RazbutenGame Analysis | 914k | 714,147 | 4.3% | — | $3,856 | rates |
| Neon KnightGame Reviews | 262k | 631,342 | 2.7% | yes | $3,409 | rates |
| FLEEKAZOIDGaming Reviews | 593k | 594,418 | 6.8% | — | $3,209 | rates |
| JayFortnite Competitive | 184k | 409,582 | 1.3% | yes | $2,211 | rates |
| Retro Game CorpsRetro Gaming | 867k | 173,207 | 2.0% | — | $934 | rates |
| Alanah PearceGaming Commentary | 683k | 147,553 | 6.1% | yes | $796 | rates |
| JSTNRocket League Pro | 296k | 96,736 | 3.1% | — | $522 | rates |
| eSports NetworkEsports Coverage | 180k | 34,865 | 1.0% | yes | $187 | rates |
| Kobes ShortsFortnite Shorts | 494k | 24,397 | 0.1% | yes | $131 | rates |
| Go Lets PlayGaming Let's Play | 212k | 7,574 | 4.4% | yes | $40 | rates |
| j33RENFortnite Cosmetics | 861k | 2,960 | 1.6% | — | $15 | rates |
| MGC Let's PlayFamily Gaming | 463k | 2,167 | 0.2% | — | $11 | rates |
| SmartyRBXRoblox Development | 158k | 2,013 | 1.2% | — | $10 | rates |
| esportstvidMobile Esports | 958k | 1,042 | 1.1% | yes | $5 | rates |
1M+ subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| MrBeast GamingMinecraft Let's Play | 60M | 51,242,774 | 1.4% | yes | $276,710 | rates |
| Shiloh & BrosGaming Comedy Skits | 12M | 9,110,484 | 1.0% | yes | $49,196 | rates |
| TheRussianBadgerGaming Comedy | 8.4M | 6,133,993 | 3.6% | yes | $33,123 | rates |
| IShowSpeedMulti-Game Streaming | 62M | 5,367,162 | 1.6% | yes | $28,982 | rates |
| Let's Game It OutSimulation Games | 6.5M | 4,920,351 | 2.6% | yes | $26,569 | rates |
| KarlMinecraft Gaming | 7.2M | 3,362,803 | 1.3% | yes | $18,159 | rates |
| PrestonPlayzMinecraft Gaming | 18M | 2,757,486 | 1.1% | yes | $14,890 | rates |
| MarkiplierHorror & Indie Games | 39M | 2,630,139 | 3.1% | yes | $14,202 | rates |
| Joe Bart GamesGaming Commentary | 2.7M | 1,107,719 | 1.6% | yes | $5,981 | rates |
| FarzyMinecraft Hardcore | 3.2M | 1,033,920 | 0.1% | yes | $5,583 | rates |
| SypherPKFortnite Gaming | 11M | 421,474 | 1.3% | yes | $2,275 | rates |
| CouRage GamingFortnite Gaming | 2.9M | 379,355 | 1.5% | yes | $2,048 | rates |
| LudwigGaming Streamer | 7.1M | 374,492 | 1.1% | yes | $2,022 | rates |
| TG PlaysFortnite Gaming | 9.4M | 309,636 | 1.2% | yes | $1,671 | rates |
| shroudFPS Gaming | 6.8M | 179,665 | 0.9% | yes | $969 | rates |
| NinjaGaming Streamer | 24M | 63,496 | 2.7% | yes | $342 | rates |
Caveats
- The sample is what YouTube search surfaced for the seed phrases, not a census of the niche; say so.
- Rates are estimates from public view counts, not observed deals.
- A missing country on YouTube's side passes the market filter, so the market is where the search was aimed, not a guarantee per creator.
- The sample is what the seed phrases surfaced: let's play, streamer highlights, Minecraft, Fortnite, game reviews and esports. Mobile and sim racing barely appear.
- The finance comparison is to our 11 October 2026 run of the same method: 48 US finance channels, 16 per band.
- A channel marked without a paid deal had none in the recent uploads we read; it may sell deals we didn't see.
How we got these numbers
The agency search, once per size band: YouTube channel and video searches for the seed phrases, biased to the market and language; channels filtered on size and activity; a model judge keeps those that fit the subject and flags paid deals. Rates are arithmetic on each creator's median views.
- Searched on October 10, 2026.
- Search phrases: let's play, gaming streamer highlights, minecraft, fortnite, game reviews, esports. Market US, language en; rates at the tier 1 premium multiplier (1).
- Channels analysed per band: 10k 640 analysed, 18 kept; 100k 512 analysed, 31 kept; 1m 384 analysed, 46 kept. A creator needed an upload in the last 90 days and at least 1,000 median views.
- Rates are estimates, not quotes: a channel’s median views, per thousand, times the category’s CPM range, times the market multiplier. Three formats, a pre-roll mention under 30 seconds, a 60-second integration and a dedicated video, each as a low-ball, fair-market and aggressive-ask figure.
- Median views are taken over a channel’s recent long-form uploads, up to 50, Shorts excluded. Engagement is median likes over median views.
- How this page is made: the MyCoCreator app runs the search and builds the dataset; this page is updated from it each time the subject is searched again. The numbers are the app’s. The finding, the picks and the take are Srinivas Sri Perumbuduru’s, who reads every update before it ships.
Past runs
This page shows the latest run. Each earlier run’s dataset is kept so a figure quoted from it can still be checked.
- October 10, 2026: 100% of 1M+ gaming channels already sponsored, 48 creators · JSON
Sources
- Channel and video statistics: the YouTube Data API, read on the date above.
- Rate estimates: the MyCoCreator sponsorship rate calculator and its Gaming, Streamers & Let's Play hub.
- Machine-readable dataset for this page: JSON. Reuse any figure with a link to this page.