BenchmarksBritish YouTube creators · Updated October 15, 2026 · Edited by Srinivas Sri Perumbuduru
7 of 11 UK Channels Over 1M Get Fewer Views Than a 579k One
Seven of the 11 UK-registered channels above 1M subscribers that our UK search found draw fewer median views than People Make Games, which has 579,000. Price the UK's big channels off views, because the subscriber count won't tell you what you're buying.
Median views rise under 3× from the 100k–1M band to 1M+, though subscribers rise 16×
| Channel size | Creators | Median views | Paid deals | 60s integration |
|---|---|---|---|---|
| 10k–100k | 16 | 8,430 | 13% | $23416 creators |
| 100k–1M | 16 | 32,531 | 25% | $1,27816 creators |
| 1M+ | 15 | 84,978 | 20% | $2,97415 creators |
Most UK channels above 1M draw fewer views than the best mid-size gaming channel.
People Make Games has 579,000 subscribers and 366,567 median views. Our UK search found 15 channels above 1M, and 11 list the UK as their country. Seven of those 11 draw fewer views. Count all 15 and it's 10, though Nischa only just misses at 358,944. Atarah Mayhew has 8,070,000 subscribers and draws 27,650.
The band medians say the same thing. The median 1M+ channel has 6,910,000 subscribers and 84,978 median views. The median mid-band channel has 420,000 subscribers and 32,531 views. That's 16× the audience for under 3× the views.
Estimated price follows views, so the pre-roll numbers split the same way. People Make Games prices at $1,979 for a pre-roll. Roberta's Gym has 6,910,000 subscribers, 16,707 median views and a $350 pre-roll. Size on the channel page isn't size in the feed.
Few channels in the UK sample showed a sponsor in recent uploads, even above 1M.
Nine of the 47 channels from the UK search showed a paid deal in the uploads we read. Above 1M it was 3 of 15. On our US Benchmarks page, from the 12 October run, it was 16 of 16 above 1M. That gap is big enough to check before you trust it.
The judge reads recent uploads and can miss a deal. The Diary Of A CEO has 20,500,000 subscribers and 3,936,644 median views, and showed no paid deal here. Look at its last ten uploads before you call that an open door.
The mid band is where the reading is easiest to act on. Twelve of its 16 channels showed no deal. I Finished A Video Game has 229,000 subscribers, 342,628 median views and a $1,849 pre-roll, with no sponsor in the uploads we read.
Creators worth a look
- 579k subscribers · 366,567 median views · pre-roll $1,979More median views than 7 of the 11 UK-registered channels above 1M, and no paid deal in recent uploads.
- 229k subscribers · 342,628 median views · pre-roll $1,849Close behind on views at a quarter of a million subscribers, also with no visible sponsor.
- 170k subscribers · 280,594 median views · pre-roll $1,515The smallest of the three mid-band gaming picks, and still ahead of 9 of the 15 big channels on views.
- 23M subscribers · 5,748,086 median views · pre-roll $155,197The big UK buy that already shows a paid deal in recent uploads. Check which category it was before you pitch a competing one.
- 8.1M subscribers · 27,650 median views · pre-roll $373The cautionary one: 8,070,000 subscribers and 27,650 median views. Price it off the views.
What to do this week
Price the UK's 1M+ channels off median views, never off subscribers. Roberta's Gym has 6,910,000 subscribers and a $350 pre-roll estimate. Daz Games has 9,550,000 and prices at $4,918.
Ask the mid-band gaming channels before the big names. People Make Games, I Finished A Video Game and Chuff Gaming each out-draw at least 9 of the 15 channels above 1M. None of them showed a paid deal in the uploads we read.
Check a big UK channel's uploads yourself before you assume it's unbooked. Only 3 of the 15 channels above 1M showed a paid deal here. The judge can miss one, and an exclusivity clause is cheaper to find before the call.
This is a snapshot of British YouTube creators as of October 15, 2026. The full rate table, all three formats for every creator here, is in the app. See the full rates
Full sample: 47 creators in 3 bands · pre-roll and engagement by band · how we got these numbers · sources
Every size band
| Size | Creators | Median views | Engagement | Paid deals | Pre-roll | 60s integration |
|---|---|---|---|---|---|---|
| 10k–100k | 16 | 8,430 | 1.6% | 13% | $140 | $234$144–$307 |
| 100k–1M | 16 | 32,531 | 2.5% | 25% | $766 | $1,278$458–$1,911 |
| 1M+ | 15 | 84,978 | 1.5% | 20% | $1,784 | $2,974$2,124–$3,824 |
By category
The same creators sorted into the calculator’s categories, priced only with 10 or more creators behind a category.
| Category | Creators | Median views | Pre-roll | 60s integration |
|---|---|---|---|---|
| Gaming, Streamers & Let's Play | 15 | 43,234 | $233 | $389 |
| Health, Fitness & Biohacking | 11 | 13,021 | $273 | $455 |
| Consumer Tech & Reviews | 6 | — | — | below the floor |
| Finance, Investing & Real Estate | 6 | — | — | below the floor |
| Pranks, Reactions & General Entertainment | 3 | — | — | below the floor |
| Beauty, Fashion & Home | 2 | — | — | below the floor |
| Education, Career & Productivity | 2 | — | — | below the floor |
| Lifestyle & Vlogging | 2 | — | — | below the floor |
Every creator in the sample
The pre-roll figure is the fair-market estimate for a mention under 30 seconds. Each creator’s 60-second and dedicated-video rates are in the app.
10k to 100k subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| novasFortnite Gaming | 89k | 51,056 | 0.3% | yes | $275 | rates |
| Aurora Gaming PHEsports Gaming | 26k | 43,234 | 1.6% | — | $233 | rates |
| Principles Personal FinanceFinancial Planning | 31k | 15,444 | 1.8% | — | $1,111 | rates |
| Kit Betts-MastersE-Ink Tech | 72k | 14,968 | 0.8% | — | $403 | rates |
| Manish SwainYoga Fitness | 65k | 12,272 | 0.3% | — | $257 | rates |
| MulisiousGaming Streams | 95k | 12,224 | 0.6% | — | $66 | rates |
| WasabiGaming Peripherals | 19k | 10,054 | 1.6% | — | $271 | rates |
| TeleMenaceSimulation Gaming | 28k | 9,732 | 1.5% | — | $52 | rates |
| BLOOD AND GUTS 2.0Fitness Training | 42k | 7,128 | 0.0% | — | $149 | rates |
| Xynode GamingGaming Guides | 82k | 6,581 | 1.8% | — | $35 | rates |
| Gaming Rules!Board Games | 64k | 6,252 | 2.2% | — | $55 | rates |
| Dk GYM MUSIC Gym Motivation | 19k | 5,640 | 0.7% | — | $118 | rates |
| Freaky Tech ReviewsTech Reviews | 38k | 4,902 | 1.4% | — | $132 | rates |
| Tom's Personal FinancePersonal Finance | 13k | 4,432 | 2.1% | yes | $318 | rates |
| Molten Music TechnologyMusic Technology | 59k | 2,190 | 3.3% | — | $39 | rates |
| KryolanOfficialBeauty Makeup | 35k | 1,837 | 2.4% | — | $24 | rates |
100k to 1M subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| People Make GamesGaming Journalism | 579k | 366,567 | 5.0% | — | $1,979 | rates |
| I Finished A Video GameGame Retrospectives | 229k | 342,628 | 1.1% | — | $1,849 | rates |
| Chuff GamingGaming Challenges | 170k | 280,594 | 1.0% | — | $1,515 | rates |
| Gaming HarryGame Lore | 561k | 167,360 | 2.4% | yes | $903 | rates |
| Adam Millard - The Architect of GamesGame Design Critique | 435k | 138,100 | 4.8% | — | $745 | rates |
| EverythingProfessorEducational Explainers | 682k | 129,440 | 1.7% | yes | $2,329 | rates |
| Battle Report - Games NightTabletop Gaming | 268k | 87,621 | 4.2% | yes | $788 | rates |
| Chigz Tech ReviewsTech Reviews | 708k | 35,293 | 0.2% | yes | $952 | rates |
| Preach GamingGaming Commentary | 441k | 29,769 | 1.2% | — | $160 | rates |
| Gaming On CaffeineModded Minecraft | 265k | 24,146 | 2.1% | — | $130 | rates |
| GLID GamingTactical Gaming | 418k | 22,476 | 3.0% | — | $121 | rates |
| G.O.T GamesMusic & Anime Reactions | 763k | 19,491 | 4.6% | — | $175 | rates |
| MoveFit Mama Dance FitnessDance Fitness | 422k | 13,021 | 1.4% | — | $273 | rates |
| J U M O K E M I | Finance NerdFinance Education | 100k | 12,600 | 3.0% | — | $907 | rates |
| Mr Peeky GamingGaming Streams | 106k | 3,310 | 2.6% | — | $17 | rates |
| Zeus FitnessFitness Workouts | 215k | 2,067 | 3.0% | — | $43 | rates |
1M+ subscribers · 15 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| MrwhosethebossTech Reviews | 23M | 5,748,086 | 1.9% | yes | $155,197 | rates |
| The Diary Of A CEOBusiness/Interviews | 21M | 3,936,644 | 1.4% | — | $283,438 | rates |
| Kalogeras Sisters Lifestyle/Travel | 9.0M | 3,578,972 | 2.3% | — | $48,315 | rates |
| Mark TilburyFinance/Business | 9.2M | 2,674,438 | 2.4% | — | $192,559 | rates |
| Daz GamesGaming | 9.6M | 910,989 | 2.9% | yes | $4,918 | rates |
| NischaPersonal Finance | 2.3M | 358,944 | 1.6% | — | $25,843 | rates |
| Tech SpurtTech Reviews | 1.4M | 130,800 | 1.3% | yes | $3,531 | rates |
| Tabata SongsFitness/Workouts | 1.4M | 84,978 | 0.5% | — | $1,784 | rates |
| Lucy Wyndham-ReadFitness/Workouts | 2.9M | 72,008 | 2.0% | — | $1,512 | rates |
| emi wongFitness/Lifestyle | 7.5M | 37,621 | 1.5% | — | $789 | rates |
| The Glow Girl TalesHealth/Fitness | 1.3M | 30,371 | 0.6% | — | $637 | rates |
| Atarah MayhewBeauty/Makeup | 8.1M | 27,650 | 1.3% | — | $373 | rates |
| ASMRplanetASMR/Lifestyle | 1.5M | 26,953 | 3.4% | — | $363 | rates |
| Roberta's GymFitness/Workouts | 6.9M | 16,707 | 1.5% | — | $350 | rates |
| Little SportsKids Fitness | 1.5M | 4,788 | 0.6% | — | $100 | rates |
Caveats
- The sample is what YouTube search surfaced for the seed phrases, not a census of the niche; say so.
- Rates are estimates from public view counts, not observed deals.
- A missing country on YouTube's side passes the market filter, so the market is where the search was aimed, not a guarantee per creator.
- The US comparison comes from the US Benchmarks page's 2026-10-12 run, a different search on a different day: 16 of the 16 channels above 1M showed a paid deal. Page: mycocreator.ai/blog/benchmarks/united-states-youtube-sponsorship-rates; dataset: mycocreator.ai/blog/data/benchmarks/united-states-youtube-sponsorship-rates/2026-10-12.json.
- Four of the 15 channels above 1M carry no country on YouTube, among them emi wong and Kalogeras Sisters, so they may not be British. The headline counts only the 11 that list the UK; with all 15 it's 10 of 15.
- The bands mix categories and rates are priced by category. Six of the 15 channels above 1M are fitness channels; 9 of the 16 in the mid band are gaming.
- KryolanOfficial reads as a company channel and got through the independent-creator filter, as it did on the US page.
How we got these numbers
The agency search, once per size band: YouTube channel and video searches for the seed phrases, biased to the market and language; channels filtered on size and activity; a model judge keeps those that fit the subject and flags paid deals. Rates are arithmetic on each creator's median views.
- Searched on October 15, 2026.
- Search phrases: tech review, personal finance, fitness workout, makeup tutorial, gaming. Market GB, language en; rates at the tier 1 premium multiplier (1).
- Channels analysed per band: 10k 640 analysed, 19 kept; 100k 512 analysed, 21 kept; 1m 384 analysed, 15 kept. A creator needed an upload in the last 90 days and at least 1,000 median views.
- Rates are estimates, not quotes: a channel’s median views, per thousand, times the category’s CPM range, times the market multiplier. Three formats, a pre-roll mention under 30 seconds, a 60-second integration and a dedicated video, each as a low-ball, fair-market and aggressive-ask figure.
- Median views are taken over a channel’s recent long-form uploads, up to 50, Shorts excluded. Engagement is median likes over median views.
- How this page is made: the MyCoCreator app runs the search and builds the dataset; this page is updated from it each time the subject is searched again. The numbers are the app’s. The finding, the picks and the take are Srinivas Sri Perumbuduru’s, who reads every update before it ships.
Past runs
This page shows the latest run. Each earlier run’s dataset is kept so a figure quoted from it can still be checked.
- October 15, 2026: 7 of 11 uK 1M+ channels with fewer views, 47 creators · JSON
Sources
- Channel and video statistics: the YouTube Data API, read on the date above.
- Rate estimates: the MyCoCreator sponsorship rate calculator.
- Machine-readable dataset for this page: JSON. Reuse any figure with a link to this page.