BenchmarksAmerican YouTube creators · Updated October 12, 2026 · Edited by Srinivas Sri Perumbuduru
US Creators Under 100k: 2 of 16 Sponsored. Over 1M: All 16.
The share of US channels with a visible sponsor climbs with size: 2 of 16 under 100k subscribers, 13 of 16 at 100k–1M and all 16 above 1M. The mid band's estimated 60-second rate is $1,402, and its three channels with no visible deal all beat the band's median views.
Visible sponsors climb with size: 13% of small US channels, 81% of mid-size, 100% above 1M
| Channel size | Creators | Median views | Paid deals | 60s integration |
|---|---|---|---|---|
| 10k–100k | 16 | 3,913 | 13% | $18016 creators |
| 100k–1M | 16 | 62,339 | 81% | $1,40216 creators |
| 1M+ | 16 | 503,034 | 100% | $23,60116 creators |
The share of US channels with a sponsor climbs with size, and above 1M every one we found has one.
Two of the 16 US channels between 10k and 100k showed a paid deal in recent uploads. In the 100k–1M band it was 13 of 16. Above 1M it was all 16. That's the one figure on this page that comes from reading uploads, not from a rate model.
The small band is mostly unsponsored, and it's small for a reason. Its median channel draws 3,913 views. Personal Finance with Leila stands out. The channel has 67,800 subscribers, 20,391 median views and no deal in the uploads we read.
The mid band is where a buyer still finds channels with reach and no visible sponsor. Three of its 16 showed no deal, and all three beat the band's 62,339 median views. Makeup By Nikki La Rose leads them at 168,574. Nobody else in the band draws more.
Estimated price follows median views, so a big channel can price like a small one.
Every rate here is an estimate: median views, times the category's CPM, times the market. The band medians for a 60-second integration come out at $180, $1,402 and $23,601. They rise with views because they're built from views.
That makes subscriber counts a poor guide. Angela Bright has 768,000 subscribers and 13,642 median views, so a pre-roll prices at $183. Personal Finance with Leila has a tenth of the subscribers and prices at $1,467.
Category moves the price too. The calculator gives finance a higher CPM than tech, so two channels with the same median views can price far apart. Compare channels inside one category before you compare bands.
Creators worth a look
- 570k subscribers · 168,574 median views · pre-roll $2,275The most median views in the mid band, and no deal in the uploads we read.
- 990k subscribers · 92,791 median views · pre-roll $6,680Nearly a million subscribers, finance rates, no sponsor visible in recent uploads.
- 234k subscribers · 79,366 median views · pre-roll $2,142Tech rates, no visible deal, and median views above the band's 62,339.
- 347k subscribers · 66,412 median views · pre-roll $896The typical mid-band buy, sponsored and sitting near the band's median views.
- 68k subscribers · 20,391 median views · pre-roll $1,467The small band's standout: real reach and no sponsor in recent uploads.
What to do this week
Ask the three mid-band channels with no visible sponsor first. Makeup By Nikki La Rose, Vincent Chan and Consumer Tech Review showed no deal in the uploads we read. Each beats the band's 62,339 median views. Ask about category exclusivity before you assume they're free.
Above 1M, assume the channel already works with sponsors, and ask about category exclusivity. All 16 channels in that band showed a paid deal in recent uploads. The estimated median for a 60-second integration there is $23,601.
Check median views before subscribers, hardest in the mid band. Angela Bright has 768,000 subscribers and 13,642 median views. Two Cents has 834,000 subscribers and 128,285.
This is a snapshot of American YouTube creators as of October 12, 2026. The full rate table, all three formats for every creator here, is in the app. See the full rates
Full sample: 48 creators in 3 bands · pre-roll and engagement by band · how we got these numbers · sources
Every size band
| Size | Creators | Median views | Engagement | Paid deals | Pre-roll | 60s integration |
|---|---|---|---|---|---|---|
| 10k–100k | 16 | 3,913 | 1.9% | 13% | $108 | $180$83–$267 |
| 100k–1M | 16 | 62,339 | 3.0% | 81% | $841 | $1,402$934–$1,869 |
| 1M+ | 16 | 503,034 | 2.2% | 100% | $14,160 | $23,601$11,568–$34,134 |
By category
The same creators sorted into the calculator’s categories, priced only with 10 or more creators behind a category.
| Category | Creators | Median views | Pre-roll | 60s integration |
|---|---|---|---|---|
| Finance, Investing & Real Estate | 12 | 131,306 | $9,453 | $15,756 |
| Consumer Tech & Reviews | 11 | 20,393 | $550 | $917 |
| Beauty, Fashion & Home | 8 | — | — | below the floor |
| Health, Fitness & Biohacking | 6 | — | — | below the floor |
| Gaming, Streamers & Let's Play | 4 | — | — | below the floor |
| Lifestyle & Vlogging | 3 | — | — | below the floor |
| Education, Career & Productivity | 2 | — | — | below the floor |
| SaaS, Software & B2B Tech | 2 | — | — | below the floor |
Every creator in the sample
The pre-roll figure is the fair-market estimate for a mention under 30 seconds. Each creator’s 60-second and dedicated-video rates are in the app.
10k to 100k subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| Caleb Hammer Top VideosFinance Audits | 16k | 76,868 | 0.8% | — | $5,534 | rates |
| Telluride Bush GamingGaming/Esports | 48k | 41,071 | 1.9% | yes | $221 | rates |
| Personal Finance with Leila - Debt Over ItPersonal Finance | 68k | 20,391 | 2.8% | — | $1,467 | rates |
| Silent GamingGaming/Esports | 34k | 18,351 | 1.3% | — | $99 | rates |
| Stream Tech ReviewsTech Reviews | 24k | 11,634 | 1.3% | — | $313 | rates |
| Liney Bezuidenhout | Home WorkoutsHome Fitness | 49k | 7,835 | 2.6% | — | $164 | rates |
| Kerry WongTech Teardowns | 40k | 6,203 | 3.3% | — | $167 | rates |
| GH Tech ReviewTech Reviews | 32k | 4,337 | 0.5% | — | $117 | rates |
| Jasmine AdetunjiBeauty Makeup | 39k | 3,490 | 6.4% | yes | $46 | rates |
| Kardze GamingGaming/VR | 56k | 3,459 | 0.9% | — | $18 | rates |
| Kevin Deal PhotographyPhotography Gear | 23k | 2,906 | 2.2% | — | $78 | rates |
| Garage Gym HomieFitness Supplements | 63k | 2,148 | 2.1% | — | $45 | rates |
| Andrew GiancolaPersonal Finance | 40k | 2,014 | 0.9% | — | $144 | rates |
| Gaming With GamersGaming Guides | 16k | 2,006 | 0.0% | — | $10 | rates |
| KryolanOfficialMakeup Tutorials | 35k | 1,805 | 2.4% | — | $24 | rates |
| WERQ FitnessDance Fitness | 17k | 1,105 | 2.0% | — | $22 | rates |
100k to 1M subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| Makeup By Nikki La RoseMakeup Tutorials | 570k | 168,574 | 2.7% | — | $2,275 | rates |
| EverythingProfessorEducational Explainers | 678k | 144,958 | 1.7% | yes | $2,608 | rates |
| Gabe BultLifestyle & Finance | 868k | 134,327 | 3.5% | yes | $9,671 | rates |
| Two CentsPersonal Finance | 834k | 128,285 | 3.5% | yes | $9,236 | rates |
| Erin Talks Money | Erin MoriarityPersonal Finance | 441k | 111,029 | 1.5% | yes | $7,993 | rates |
| Vincent ChanPersonal Finance | 990k | 92,791 | 1.9% | — | $6,680 | rates |
| Consumer Tech ReviewGaming Gear Reviews | 234k | 79,366 | 1.5% | — | $2,142 | rates |
| rxstrmomMature Beauty | 347k | 66,412 | 5.0% | yes | $896 | rates |
| Maya GaloreLifestyle & Vlogs | 538k | 58,266 | 5.6% | yes | $786 | rates |
| Millionaire Hoy FitnessFitness Workouts | 104k | 22,988 | 3.5% | yes | $482 | rates |
| Robot Review TechWearable Tech Reviews | 223k | 20,393 | 0.4% | yes | $550 | rates |
| Tamara RenayeBeauty & Fashion | 219k | 19,399 | 0.0% | yes | $261 | rates |
| Angela BrightBeauty & Lifestyle | 768k | 13,642 | 4.9% | yes | $183 | rates |
| Home Cinema Tech ReviewHome Cinema Tech | 168k | 10,804 | 0.7% | yes | $291 | rates |
| GenelleLifestyle & Beauty | 415k | 9,359 | 3.4% | yes | $126 | rates |
| CybernewsCybersecurity & Tech | 955k | 2,222 | 8.9% | yes | $59 | rates |
1M+ subscribers · 16 creators
| Creator | Subscribers | Median views | Engagement | Paid deals | Pre-roll | |
|---|---|---|---|---|---|---|
| Marques BrownleeTech Reviews | 21M | 5,257,476 | 1.9% | yes | $141,951 | rates |
| Caleb HammerFinance/Podcast | 4.0M | 1,790,203 | 1.0% | yes | $128,894 | rates |
| Patrick BoyleFinance/Economics | 1.4M | 1,239,534 | 2.9% | yes | $89,246 | rates |
| James CharlesMakeup tutorials | 24M | 1,051,086 | 2.1% | yes | $14,189 | rates |
| How Money WorksFinance/Economics | 1.8M | 873,688 | 2.3% | yes | $62,905 | rates |
| The StudioTech/Lifestyle | 1.2M | 817,426 | 3.0% | yes | $22,070 | rates |
| Matt D'AvellaLifestyle/Minimalism | 4.0M | 641,181 | 3.3% | yes | $8,655 | rates |
| Austin EvansTech Reviews | 5.8M | 612,284 | 1.3% | yes | $16,531 | rates |
| Snazzy LabsTech Analysis | 1.3M | 393,784 | 2.7% | yes | $10,632 | rates |
| Mel RobbinsLifestyle/Podcast | 6.3M | 391,612 | 1.6% | yes | $7,048 | rates |
| Tina HuangTech/AI | 1.4M | 377,438 | 2.3% | yes | $10,190 | rates |
| Humphrey YangPersonal Finance | 2.1M | 266,224 | 0.8% | yes | $19,167 | rates |
| I Will Teach You To Be RichPersonal Finance | 1.1M | 196,283 | 0.9% | yes | $14,131 | rates |
| Juice & ToyaHome fitness | 2.6M | 146,925 | 2.0% | yes | $3,085 | rates |
| SPENCER HEDGESMakeup tutorials | 1.0M | 137,518 | 4.5% | yes | $1,856 | rates |
| Guru Mann FitnessFitness education | 2.4M | 51,363 | 3.2% | yes | $1,078 | rates |
Caveats
- The sample is what YouTube search surfaced for the seed phrases, not a census of the niche; say so.
- Rates are estimates from public view counts, not observed deals.
- A missing country on YouTube's side passes the market filter, so the market is where the search was aimed, not a guarantee per creator.
- Rates are estimates: median views times a category CPM times the market multiplier. Gaps between bands follow views and the category mix, not what creators charge.
- A paid deal means a model judge found one in the recent uploads it read. It can miss deals, so a channel with no visible sponsor may still be booked.
- Rates are priced by category and the bands mix them: finance is 5 of the 16 channels above 1M and 3 of the 16 below 100k.
- The search asked for independent creators. KryolanOfficial and Cybernews read as company channels and got through. Caleb Hammer Top Videos carries Caleb Hammer's name in its upload titles, and Caleb Hammer's own channel sits in the 1M+ band.
How we got these numbers
The agency search, once per size band: YouTube channel and video searches for the seed phrases, biased to the market and language; channels filtered on size and activity; a model judge keeps those that fit the subject and flags paid deals. Rates are arithmetic on each creator's median views.
- Searched on October 12, 2026.
- Search phrases: tech review, personal finance, fitness workout, makeup tutorial, gaming. Market US, language en; rates at the tier 1 premium multiplier (1).
- Channels analysed per band: 10k 640 analysed, 23 kept; 100k 512 analysed, 31 kept; 1m 384 analysed, 37 kept. A creator needed an upload in the last 90 days and at least 1,000 median views.
- Rates are estimates, not quotes: a channel’s median views, per thousand, times the category’s CPM range, times the market multiplier. Three formats, a pre-roll mention under 30 seconds, a 60-second integration and a dedicated video, each as a low-ball, fair-market and aggressive-ask figure.
- Median views are taken over a channel’s recent long-form uploads, up to 50, Shorts excluded. Engagement is median likes over median views.
- How this page is made: the MyCoCreator app runs the search and builds the dataset; this page is updated from it each time the subject is searched again. The numbers are the app’s. The finding, the picks and the take are Srinivas Sri Perumbuduru’s, who reads every update before it ships.
Past runs
This page shows the latest run. Each earlier run’s dataset is kept so a figure quoted from it can still be checked.
- October 12, 2026: 2 of 16 small US channels with sponsors, 48 creators · JSON
Sources
- Channel and video statistics: the YouTube Data API, read on the date above.
- Rate estimates: the MyCoCreator sponsorship rate calculator.
- Machine-readable dataset for this page: JSON. Reuse any figure with a link to this page.